high street shoppers
What’s in a name? The long-term success of a high street store, according to a new study revealing the UK’s best small business names.
As a new founder, key early decisions might include a viable growth plan, a thorough understanding of your target market as well as an idea of potential clients and customers. However, research from marketing supplier Vistaprint has now put the name of a business among those essential considerations.
The study surveyed the shopping habits and opinions of 2,000 UK consumers to not only reveal the 20 most unique names, but also highlight the more subtle effects of an unforgettable brand.
Some 40 per cent of respondents said a memorable name would encourage them to enter a shop ahead of a more traditional title. Further, a third of shoppers were likely to recommend a business to a friend if its name left a good impression.
The long-term effect of a uniquely titled store was also confirmed, as one in ten said they could recall a striking name from over a decade ago.
Overall, six in ten high street shoppers favoured creative names over more generic ones.
The 20 best small business names on UK high streets
- Spruce Springclean, carpet cleaners, Lostwithiel, Cornwall
- Surelock Homes, locksmith, Portsmouth
- Planet of the Grapes, wine bar and restaurant, London
- Floral and Hardy, florists, Hertfordshire
- A Fish Called Rhondda, fish and chip shop, Pentre, Wales
- Wright Hassall, solicitors, Leamington Spa
- Jean Claude Van Man, removal company, Merseyside
- Sellfridges, white goods outlet, Stoke Newington
- Grate Expectations, fireplace specialists, Wimbledon
- Bonnie Tiler, tiling and plumbing, Gateshead
- Deja Brew, coffee house, Denton
- The Chopfather, barbers, Bristol
- Barnie’s Rubble, DIY shop, Bolton
- Facial Attraction, beauty salon, Pontypool, Wales
- Samuel ‘L’ Jackson, driving instructor, Southport
- Hair Raid Shelter, hairdressers, Downham Market, Norfork
- Alan Cartridge, office supplies, Leeds
- Jason Donervan, food truck, Bristol
- Frying Nemo, fish and chip shop, Yorkshire
- PG Trips, bus charter, Houghton le Spring
Commenting on the best small business names, Oliver Harcourt, head of Vistaprint UK, said innovation and imagination were central characteristics of Britain’s entrepreneurs and should be drawn upon from day one.
“Having a creative business name is one example of how you can be more memorable to your customers and stand out from the crowd,” he said.
“Some of the shops from our poll are businesses that are generations old, showing that a catchy name can stand the test of time.”
Looking more closely into the high street power of original and memorable branding, two-thirds of consumers said the ability to raise a smile made a shop more appealing. Meanwhile, half said it made the business easier to remember.
The subconscious impact went even further. A quarter of respondents believed they received better service from a store with a unique name.
“Our survey also found that eight in ten Brits like to try and shop locally where possible,” Harcourt added.
“We’re happy to see local stores keeping up the tradition of having creative and witty names as a way to stand out in their communities. We look forward to seeing many more to come in the future – and we’ve even created a guide to help new businesses come up with a memorable name for themselves.”